Who, When, where, how and why? Conduct contextual enquiry, user interviews & market research.

Organise the data, make sense of the stories, find pain points and create personas.

Sketch out ideas and features and create low fidelity wireframes to test.

Create user journeys and sitemaps to find paths through the content and experience.

Create high fidelity wireframes, mockups and prototypes to test.

Build front end using html & css and/or work closely with developers to produce product.