https://www.annafantham.com/home daily 0.75 2015-09-15 https://www.annafantham.com/new-gallery daily 0.75 2016-07-07 https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467841004833-JB4BKUWT4ZRDHA96QKMW/noun_282483_cc.png Process - Research Contextual inquiry at wine stores and wine tastings, user interviews, survey data and market research. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467841004833-JB4BKUWT4ZRDHA96QKMW/noun_282483_cc.png Process - Research Contextual inquiry at wine stores and wine tastings, user interviews, survey data and market research. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467840972845-SIYB9J7WYQFYNBXBONRO/noun_13679.png Process - Generate Insights Create a design strategy and direction from which to start creating a solution. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467841045669-W7IO19LQMX7R1EDDRALW/noun_39541_cc.png Process - Ideation Based on research highlights, design direction and personas, we held an ideation session with the client to generate feature ideas. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467841066686-1CH00A0WRKZJERJUH2KP/noun_108828_cc.png Process - Sketching Solutions Sketching feature ideas, wireframes and user journeys. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467841031525-KWUZXDIDT2M5NEZ7QQOG/noun_339002_cc.png Process - Refine & Test We refined our ideas, tested them, refined further and increased the fidelity. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467841081972-DA059KEQSXPBO5D036TV/noun_282376_cc.png Process - Presenting the solution Presented a multi-channel solution which included brand book, website redesign, email and event strategy. https://www.annafantham.com/skillset daily 0.75 2016-07-16 https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467898632134-27FPHFRMLVFPS7PJW0QX/noun_229065_cc.png Skillset - Research Who, When, where, how and why? Conduct contextual enquiry, user interviews & market research. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467898632134-27FPHFRMLVFPS7PJW0QX/noun_229065_cc.png Skillset - Research Who, When, where, how and why? Conduct contextual enquiry, user interviews & market research. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467899585738-8VU6HES293DCE8L5809K/noun_149662_cc.png Skillset - Insights Organise the data, make sense of the stories, find pain points and create personas. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467898631615-H7UVT65RL8VAXVUZTDYV/noun_205707_cc.png Skillset - Iterate Sketch out ideas and features and create low fidelity wireframes to test. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467898632586-L20831QAZFA0VRQ305TW/noun_325083_cc.png Skillset - User Journeys Create user journeys and sitemaps to find paths through the content and experience. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467898632030-R85WM4VQ1BW7MD9JP3EA/noun_215290.png Skillset - Prototype Create high fidelity wireframes, mockups and prototypes to test. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467898631662-X7KUY7GQUKLVQ6J2NVLC/noun_209771_cc.png Skillset - Production Build front end using html & css and/or work closely with developers to produce product. https://www.annafantham.com/blog daily 0.75 2023-03-05 https://www.annafantham.com/blog/2023/3/5/designing-a-tool-for-storing-research monthly 0.5 2023-03-06 https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/8711ed34-0c42-4169-8fd5-558e33fac568/Screen+Shot+2023-03-05+at+21.48.43.png Blog - Designing a tool for storing research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.annafantham.com/contact-1 daily 0.75 2016-07-01 https://www.annafantham.com/contact daily 0.75 2016-07-31 https://www.annafantham.com/story daily 0.75 2025-06-06 https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1470759074118-P5NOO0ZSDUJGE1Q3UXRI/image-asset.jpeg About https://www.annafantham.com/taylored-wines daily 0.75 2016-07-14 https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468271658746-7J85PUXYAXSH7QN4OOYD/image-asset.jpeg Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468254110765-FP7IFJJ6GC7Q6DVSMTWK/akfantham%40gmail.com Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467839154835-1H6R6FKGMTHKGP9NE7QM/akfantham%40gmail.com Taylored Wines Consumer Trend Analysis Infographic https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468287285799-SKN2GCOVCIUU7Z3FZQ7K/akfantham%40gmail.com Taylored Wines Basing wine taste on coffee taste... https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468287590487-9I623PB8JWOKORUP4V41/akfantham%40gmail.com Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468257927039-RDKBQQZC6LIAGZARCWAT/Who+is+drinking+wine Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468257980202-F7BTS7PTD7ZSEWF71DLL/Target+audience Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468288147186-ZREOYCDNYKYE1WPA72K4/akfantham%40gmail.com Taylored Wines Talking to target audiences https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467919535709-7Y2QFYJYIKCRYXLOPDJW/akfantham%40gmail.com Taylored Wines Holding a wine tasting workshop https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468272500335-9TFNBM36T0N7HNIX8Y5Z/akfantham%40gmail.com Taylored Wines Observing people shopping in stores https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468267253577-1HJK6FUBK2UMT8XAVI8G/akfantham%40gmail.com Taylored Wines The team organises the thoughts in post-its https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467920721459-YLWIRA5OHBU6UH3JBUGH/akfantham%40gmail.com Taylored Wines Sketching ideas - on more post-its https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468501105919-S33KL6S233CQRYFBJQ2I/akfantham%40gmail.com Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468500959008-5I6PA1U1IQ5NXRI8U77Y/image-asset.jpeg Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468500992528-0DS6Q2WJQKWLE3EHI27V/image-asset.jpeg Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468268058651-K2ECFA12Q8LRZFDG2A0S/image-asset.jpeg Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468264353492-39BJ1EF71NBMXG9MSX7V/akfantham%40gmail.com Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468292307655-PE6WK9V7YT50AMTDA0YF/akfantham%40gmail.com Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468502641078-V2YFR9HFDCOO8PNN01VE/akfantham%40gmail.com Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467921300046-DFXILRUNF2AA9QFL4348/akfantham%40gmail.com Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468292639638-1HGC53H0K1AMRMU0H70A/akfantham%40gmail.com Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468267843378-4K5TDRRO5W8LUNHYC0ZN/image-asset.png Taylored Wines https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1467838561328-S8S3VB5FGA0JRSX35IM4/image-asset.jpeg Taylored Wines https://www.annafantham.com/work-1 daily 0.75 2023-03-14 https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/1468630917671-UXDC18ZJH74C3JZRKUUJ/akfantham%40gmail.com Earlier Work 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Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/25e6239a-1e7b-40cb-b0e3-0c68964830a8/Screen+Shot+2023-03-09+at+22.03.42.png ASOS Chatbot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/e49e45b1-709b-4aa9-aa7a-b09487920ee6/Screen+Shot+2023-03-09+at+22.21.41.png ASOS Chatbot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5772e76df7e0ab8a63933a9e/f6659b6a-3975-469b-aa20-8fb139efdb88/Screen+Shot+2023-03-09+at+22.23.17.png ASOS Chatbot - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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