Contextual inquiry at wine stores and wine tastings, user interviews, survey data and market research.

Create a design strategy and direction from which to start creating a solution.

Based on research highlights, design direction and personas, we held an ideation session with the client to generate feature ideas.

Sketching feature ideas, wireframes and user journeys. 

We refined our ideas, tested them, refined further and increased the fidelity.

Presented a multi-channel solution which included brand book, website redesign, email and event strategy.